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Welcome to EITA-New Media 2012


The Second EITA **Arts, Culture, New Media, and Entertainment ** Workshop

(EITA-New Media 2012)


"New Media in Art, Technology, and Heritage"


 The Sheraton Palo Alto Hotel

Palo Alto, California, U.S.A.


Friday, July 27, 2012





EITA-New Media 2012--The second EITA workshop on Arts, Culture, New Media, and Entertainment will be held on Friday, July 27, 2012 at the Sheraton Palo Alto hotel (Stanford University), Palo Alto, California. The theme for the EITA-New Media 2012 is "New Media in Art, Technology, and Heritage". Please visit the website at for more conference details.

Heritage is all the things that make up our national identity. "Our heritage is a legacy from our past, a living, integral part of life today, and what we pass on to future generations" - UNESCO. We can know our identity through our cultural heritage.

The rise of new media has increased communication between people all over the world and the Internet. It has allowed people to express themselves through (at least for now) Internet, blogs, websites, computer multimedia, pictures, and other user-generated media. Cultural heritage shapes relationships with our neighbors and with other communities around the world. We believe that respect for, and celebration of, our diverse cultural heritage promotes human understanding and economic development in an increasingly interdependent world.

The use of new media in the service of cultural heritage is known as virtual heritage. Virtual heritage is a mix of cultural heritage with information and communication technologies (ICT). The aim of the EITA-New Media 2012 is to explore the opportunities and challenges of using digital media in the research, preservation, management, interpretation, and representation of cultural heritage. The one-day workshop brought together leading interdisciplinary scholars, artists, and media industry representatives to reflect on the nature of knowledge in the digital age.

We are pleased to invite you to attend the EITA-New Media 2012 and submit proposals for papers, panels, demonstrations, and SIG discussions. The Conference Review Policy requires that each proposal will be peer-reviewed by for inclusion in the conference program, and CD-ROM proceedings.

(Stanford University - Alvin Wei-Cheng Wong)

Possible Workshop Topics

The workshop is structured around a number of sub-themes that include -but are not limited to, the following topics as they relate to the research and development aspects of New Media in Art, Technology, and Heritage. The long list is not meant to be all-inclusive. Rather, it should be used to stimulate and encourage other ideas and possibilities.


1. Cloud Computing Technology and Services, Data Center, Cyber Security

  • Cloud culture
  • Cloud computing architecture
  • Infrastructure/software/application/business cloud
  • Service-Oriented Architecture (SOA) in cloud computing
  • Virtualization of hardware/software resources
  • Design tool for cloud computing
  • Maintenance and management of cloud computing
  • Cloud applications in vertical industries
  • High availability in cloud computing environments
  • The green data center
  • Cloud computing: Impact on data center technology and operations
  • Virtualization and cloud computing in the data center
  • Scalable storage infrastructure for database systems
  • Intrusion detection and prevention
  • Cloud infrastructure security
  • Emerging threats to cloud-based services
  • Securing distributed data storage in the cloud
  • Internet privacy
  • Privacy and security in cloud computing
  • Network and system security
  • Wireless security
  • Software security


2. Transmedia and Technology

  • Transmedia theory and design

  • Transmedia, art and content

  • Transmedia and future computing/IT convergence/creative industry

3. Virtual Reality/Augmented Reality/Mixed Reality (VR/AR/MR)

  • Ubiquitous mixed/augmented reality (MR/AR)
  • Wearable and mobile mixed/augmented reality (MR/AR)
  • Distributed and collaborative mixed/augmented reality (MR/AR)
  • Industrial/medical mixed/augmented reality (MR/AR) applications
  • Mixed/augmented reality (MR/AR) for entertainment and training
  • Interactive, virtual and augmented environments
  • Avatars and virtual community
  • Robotics and telepresence


4. Virtual Heritage

  • Mixed/augmented reality (MR/AR) for cultural heritage
  • Computer animation for cultural heritage applications and virtual heritage
  • Virtual realty (VR) applications in conservation research and practice
  • Intelligent description of cultural heritage content (in multiple languages)
  • Novel Internet-based cultural heritage applications
  • Encyclopedias in cultural heritage
  • Digital libraries and archives
  • National digital libraries and aggregators as cross-domain systems
  • E-libraries and e-learning in cultural heritage
  • Cultural heritage and edutainment
  • Knowledge systems for heritage management
  • Virtual heritage, virtual tourism, and virtual museum applications (e-museums and e-exhibitions)
  • 3D data capture and processing in cultural heritage
  • Digital reconstructions and 3D modeling
  • Digital media and commodification of cultural heritage
  • Digital heritage tools and systems
  • The economics of cultural informatics and tourism


5. Media Art and Technology 
  • Ubiquitous/pervasive media and art
  • Media arts and creative technologies
  • Computer music

  • Interactive and mobile media & art

  • Museum art and exhibitions

  • Digital storytelling
  • Applications of serious gaming technologies
  • Affective computing


6. Entertainment and Education

  • Mixed/augmented reality (MR/AR) for entertainment
  • Education, virtual classroom and virtual collaborative learning
  • Social impact, social networking, sound and music
  • Social and interactive computing and media
  • Mobile entertainment


7. Artificial Intelligence

  • Storytelling in games
  • Smart graphics
  • Intelligent user interfaces
  • Intelligent machinima generation

(Stanford University - Alvin Wei-Cheng Wong)

Presentation Categories

The Technical Program includes a wide range of interesting and useful activities designed to facilitate the exchange of ideas and information.


  • Keynote Speakers
  • Invited Panels/Speakers
  • Papers
  • Panels
  • Demonstrations



Accepted papers will be published in the Proceedings (CD-ROM formats) as well as on the EITA-New Media 2012 website. You may download the Proceedings through the Internet. These proceedings serve as major sources in the global high-tech community, reflecting the current state of the art in the disciplines.





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