There is no doubt that the technologies are changing rapidly all around us in all industries. Comparing to the very first cell phone in 1973, today's cell phone is 10 times smaller and lighter. X-ray shows on computer screen instead of on film. DNA sequence recorded due to the new computing power. The amazing part is that we are getting used to the speed and demand more and want to pay less. In short, the speed of change isn't just felt by engineers or experts in the industries but average consumers. And, the electrical, electronic and computing industries are the driving forces behind all these changes.

Innovation is essential for the leadership and surviving in this new era not only on technology, but also in business process. Voice over IP is a technology innovation which changes the perspective of the telecommunication industry. However, ordering a snack using your PDA or cell phone needs innovation to put together technologies and business process. On demand was a manufacture concept several years back to cut down inventories and manufacture cost. Now, this concept grows into consumer arena as more and more savvy consumers wants to pay for usage only and no more. This trend in turn put on pressure to suppliers' business process and technologies. New processes and technologies are needed to sustain such operation model. To respond to these two major forces of change, innovation and on demand, the C4I (Content, Computer, Communications, Consumer electronics, and Integration) program track will bring together industry leaders and experts to share their insightful views of the corresponding industry technologies in the era of on demand, also, views and thoughts regarding innovation at work place and in people training to excel in the new environment.